000 01213nam a2200361 i 4500
005 20250930141220.0
008 160304t1993 my 000 0 eng
020 _a983996755X
_qpaperback
_cHadiah
039 9 _y03-04-2016
_zrusiah
040 _aUKM
_erda
043 _aa-my---
090 _aHF5813.M4A398 42sh
090 _aHF5813.M4
_bA398
245 0 0 _aAdvertising and promotions :
_btrends and reflections /
_ceditors Mat Pauzi Abd. Rahman [and] Mazni Hj. Buyong.
264 1 _aBangi, Selangor :
_bJabatan Komunikasi, Universiti Kebangsaan Malaysia,
_c[1993].
264 4 _c©1993.
300 _aviii, 125 pages ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
596 _aKoleksi sumbangan Prof. Dr. Mohd. Safar Hasim.
650 0 _aAdvertising
_zMalaysia
650 0 _aSales promotion
700 0 _aMat Pauzi Abd. Rahman,
_eeditor.
_954916
700 0 _aMazni Buyong,
_eeditor.
907 _a.b16285001
_b2019-11-12
_c2019-11-12
942 _c6
_n0
_kHF5813.M4A398 42sh
914 _avtls003601678
990 _arusiah
991 _aKoleksi Arkib
998 _at
_b2016-04-03
_cm
_da
_feng
_gmy
_y0
_z.b16285001
999 _c606096
_d606096