000 04326nam a22004818i 4500
005 20250930141212.0
008 160301t20162016nyuao b 001 0 eng
020 _a9780415677219
_qhardback
_cRM192.00
020 _a9780415677226
_qpaperback
_cRM192.00
039 9 _a201605041447
_basrul
_c201605040953
_dasrul
_c201605040941
_dasrul
_c201605040940
_dasrul
_y03-01-2016
_zhamudah
040 _aDLC
_beng
_cDLC
_erda
_dUKM
_erda
090 _aHC79.T4T768
090 _aHC79.T4
_bT768
100 1 _aTrott, Paul,
_eauthor.
245 1 0 _aManaging technology entrepreneurship and innovation /
_cPaul Trott [and four others].
264 1 _aNew York :
_bRoutledge,
_c2016.
300 _axiv, 257 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a'As entrepreneurship education expands, increasing numbers of educational institutions are requiring students in science and engineering to be taught about entrepreneurship, management and innovation. Existing textbooks in these areas are focused on business students and are often inappropriate for science and engineering students.This is the first comprehensive, rigorous and yet accessible textbook for non-business based entrepreneurship courses. Authored by a team with experience of science and industry, the book synthesises the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. In particular it links the entrepreneur with all the innovation activities necessary to turn technology into a business.This accessible text will be useful for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.'--
_cProvided by publisher.
520 _a'This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas into a business venture and develop their entrepreneurial skills. The text is separated into three parts providing a roadmap towards successful business: - Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation - Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs. - Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools'--
_cProvided by publisher.
650 0 _aTechnological innovations
_xEconomic aspects.
650 0 _aHigh technology industries
_xManagement.
650 0 _aEntrepreneurship.
_959663
650 0 _aIntellectual property.
650 0 _aNew business enterprises
_xManagement.
_960542
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
700 1 _aHartmann, Dap,
_eauthor.
700 1 _aDuin, Patrick, van der,
_eauthor.
700 1 _aScholten, Victor,
_eauthor.
700 1 _aOrtt, Roland,
_eauthor.
907 _a.b16282358
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHC79.T4T768
914 _avtls003601394
990 _ahamka
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2016-01-03
_cm
_da
_feng
_gnyu
_y0
_z.b16282358
999 _c605836
_d605836