| 000 | 01929nam a22005055i 4500 | ||
|---|---|---|---|
| 005 | 20250930141138.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160205s2014 xxk| s |||| 0|eng d | ||
| 020 |
_a9781137350435 _qelectronic book |
||
| 024 | 7 |
_a10.1057/9781137350435 _2doi |
|
| 035 | _a(DE-He213)978-1-137-35043-5 | ||
| 072 | 7 |
_aJFD _2bicssc |
|
| 072 | 7 |
_aSOC052000 _2bisacsh |
|
| 082 | 0 | 4 |
_a302.23 _223 |
| 090 | _aebook | ||
| 090 | _aebookP87-96 | ||
| 100 | 1 |
_aBullo, Stella, _eauthor. |
|
| 245 | 1 | 0 |
_aEvaluation in Advertising Reception : _bA Socio-Cognitive and Linguistic Perspective / _cby Stella Bullo. |
| 264 | 1 |
_aLondon : _bPalgrave Macmillan UK, _c2014. |
|
| 300 |
_a216 pages _bonline resource. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 347 |
_atext file _2rda |
||
| 520 | _aPlaced within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. | ||
| 650 | 0 |
_aSocial sciences. _960878 |
|
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aSociolinguistics. | |
| 650 | 0 |
_aDiscourse analysis. _959567 |
|
| 650 | 0 | _aCommunication. | |
| 650 | 0 | _aSociology. | |
| 650 | 0 | _aMass media. | |
| 710 | 2 | _aSpringerLink (Online service). | |
| 773 | 0 | _tSpringer eBooks. | |
| 773 | 0 | _tPalgrave connect e-books. | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781349468362 |
| 856 | 4 | 0 | _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://link.springer.com.eresourcesptsl.ukm.remotexs.co/book/10.1057/9781137350435 |
| 907 |
_a.b16270812 _b2023-02-22 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kebook |
||
| 914 | _avtls003600140 | ||
| 990 | _anh | ||
| 998 |
_ae _b2016-05-02 _cm _dz _feng _gxxk _y0 _z.b16270812 |
||
| 999 |
_c604718 _d604718 |
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