| 000 | 02765nam a22004574i 4500 | ||
|---|---|---|---|
| 005 | 20250930141042.0 | ||
| 008 | 160112t2004 njua bi 001 0 eng d | ||
| 020 | _a0130337161 | ||
| 020 | _a9780130337160 | ||
| 020 | _a0131011189 | ||
| 020 | _a9780131011182 | ||
| 020 | _a0131219782 | ||
| 020 | _a9780131219786 | ||
| 020 |
_a0131217291 _q(International edition) |
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| 020 |
_a9780131217294 _q(International edition) _cHadiah |
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| 039 | 9 |
_a201602221510 _blan _c201602221508 _dlan _y01-12-2016 _zros |
|
| 040 |
_aDLC _beng _cDLC _dYDX _dBAKER _dNLGGC _dYDXCP _dLVB _dBTCTA _dDEBBG _dBDX _dOCLCF _dOCLCO _dEYM _dOCLCQ _dINTCH _dIEDUB _dI8M _dOCLCQ _dOCLCO _erda |
||
| 090 | _aHF5415.2.M29 2004 | ||
| 090 |
_aHF5415.2 _b.M29 2004 |
||
| 100 | 1 |
_aMalhotra, Naresh K. _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cò004. |
|
| 264 | 4 | _c©2004. | |
| 300 |
_axxix, [782] pages : _billustrations ; _c29 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references : pages 725-758 and indexes. | ||
| 505 | _aCh. 1. Introduction to Marketing Research -- Ch. 2. Defining the Marketing Research Problem and Developing an Approach -- Ch. 3. Research Design -- Ch. 4. Exploratory Research Design: Secondary Data -- Ch. 5. Exploratory Research Design: Qualitative Research -- Ch. 6. Descriptive Research Design: Survey and Observation -- Ch. 7. Causal Research Design: Experimentation -- Ch. 8. Measurement and Scaling: Fundamentals and Comparative Scaling -- Ch. 9. Measurement and Scaling: Noncomparative Scaling Techniques -- Ch. 10. Questionnaire and Form Design -- Ch. 11. Sampling: Design and Procedures -- Ch. 12. Sampling: Final and Initial Sample Size Determination -- Ch. 13. Fieldwork -- Ch. 14. Data Preparation -- Ch. 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing -- Ch. 16. Analysis of Variance and Covariance -- Ch. 17. Correlation and Regression -- Ch. 18. Discriminant Analysis -- Ch. 19. Factor Analysis -- Ch. 20. Cluster Analysis -- Ch. 21. Multidimensional Scaling and Conjoint Analysis -- Ch. 22. Report Preparation and Presentation -- Ch. 23. International Marketing Research -- App. Statistical Tables. | ||
| 650 | 0 |
_aMarketing research. _960390 |
|
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 6 |
_aMarketing _xRecherche. |
|
| 907 |
_a.b1625336x _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.2.M29 2004 |
||
| 914 | _avtls003598312 | ||
| 990 | _arab | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2016-12-01 _cm _da _feng _gnju _y0 _z.b1625336x |
||
| 999 |
_c603004 _d603004 |
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