000 01169nam a2200337Ka 4500
005 20250919010529.0
008 160106s2007 si a b 001 0 eng d
020 _a0131676601
020 _a9780131676602
_cHadiah
039 9 _a201601181430
_brosli
_y01-06-2016
_zros
040 _aSINTU
_beng
_cSINTU
_dOCLCG
_dSINLB
_dCNCGM
_dYDXCP
_dOCLCF
_dOCLCO
_dOCLCQ
_dUKM
_erda
090 _aHF5823.A384
090 _aHF5823 .A384
245 0 0 _aAdvertising :
_bprinciples and effective IMC practice /
_cWilliam Wells [and others].
264 1 _aSingapore :
_bPearson Education South Asia Pte Ltd.,
_cò007.
264 4 _c©2007
300 _axxxiii, 650 pages :
_billustrations ;
_c28 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aWells, William,
_d1926-
907 _a.b16251556
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5823.A384
914 _avtls003598114
990 _ark4
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2016-06-01
_cm
_da
_feng
_gsi
_y0
_z.b16251556
999 _c602824
_d602824