| 000 | 02400nam a22003618i 4500 | ||
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| 005 | 20250919005620.0 | ||
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| 007 | cr|||||||||||| | ||
| 008 | 151016s2014||||enk s ||1 0|eng|d | ||
| 020 |
_a9781139043120 _qelectronic book |
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| 039 | 9 |
_a201606081142 _basmany _c201604131133 _dhaiyati _y10-16-2015 _zhafiz _wUPO_10044530-hafizupload16102015.mrc _x142 |
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| 040 |
_aUkCbUP _cUkCbUP _erda |
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| 090 |
_aebookHF5415.5 _b.L85 2014 |
||
| 100 | 1 |
_aLusch, Robert F., _eauthor. |
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| 245 | 1 | 0 |
_aService-Dominant Logic : _bPremises, Perspectives, Possibilities / _cRobert F. Lusch, Stephen L. Vargo. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2014. |
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| 300 |
_a1 online resource (252 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 08 Oct 2015). | ||
| 520 | _aIn 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners. | ||
| 700 | 1 |
_aVargo, Stephen L, _eauthor. |
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| 773 | _aCambridge e-books. | ||
| 776 | 0 | 8 |
_iPrint version: _z9780521195676 |
| 856 | 4 | 0 |
_a _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1017/CBO9781139043120 |
| 907 |
_a.b16220821 _b2022-10-03 _c2019-11-12 |
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| 942 |
_n0 _kebookHF5415.5 .L85 2014 |
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| 914 | _avtls003594750 | ||
| 990 | _anh | ||
| 998 |
_ae _b2015-03-10 _cm _dz _feng _genk _y0 _z.b16220821 |
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| 999 |
_c599785 _d599785 |
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