000			02264nam a2200409 i 4500
005			20250919005449.0
008			150903t2014 nyua bi 001 0 eng d
020			_a9781137362148 _qhardback : alkaline paper _cRM556.50
020			_a1137362146 _qhardback : alkaline paper
039		9	_a201601120953 _blan _c201601110843 _dros _c201601110842 _dros _y09-03-2015 _zros
040			_aDLC _beng _erda _cDLC _dYDX _dBDX _dBTCTA _dUKMGB _dYDXCP _dPUL _dCHVBK _dOCLCO _dYUS _dCDX _dUKM _erda
090			_aP93.5.F336
090			_aP93.5 _b.F336
100	1		_aFahmy, Shahira, _d1970- _eauthor.
245	1	0	_aVisual communication theory and research : _ba mass communication perspective / _cShahira Fahmy [and two others].
246	1	8	_ispine title : _aVisual communication theory and research.
264		1	_aNew York, NY : _bPalgrave Macmillan, _c2014.
264		4	_c©2014
300			_axii, 190 pages : _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references : pages 154-182 and index.
505			_aLinking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
650		0	_aVisual communication.
650		0	_aVisual communication _xResearch.
700	1		_aBock, Mary Angela _eauthor.
700	1		_aWanta, Wayne _eauthor.
907			_a.b16202004 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP93.5.F336
914			_avtls003592689
990			_arab
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2015-03-09 _cm _da _feng _gnyu _y0 _z.b16202004
999			_c597944 _d597944