000 02264nam a2200409 i 4500
005 20250919005449.0
008 150903t2014 nyua bi 001 0 eng d
020 _a9781137362148
_qhardback : alkaline paper
_cRM556.50
020 _a1137362146
_qhardback : alkaline paper
039 9 _a201601120953
_blan
_c201601110843
_dros
_c201601110842
_dros
_y09-03-2015
_zros
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBDX
_dBTCTA
_dUKMGB
_dYDXCP
_dPUL
_dCHVBK
_dOCLCO
_dYUS
_dCDX
_dUKM
_erda
090 _aP93.5.F336
090 _aP93.5
_b.F336
100 1 _aFahmy, Shahira,
_d1970-
_eauthor.
245 1 0 _aVisual communication theory and research :
_ba mass communication perspective /
_cShahira Fahmy [and two others].
246 1 8 _ispine title :
_aVisual communication theory and research.
264 1 _aNew York, NY :
_bPalgrave Macmillan,
_c2014.
264 4 _c©2014
300 _axii, 190 pages :
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references : pages 154-182 and index.
505 _aLinking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
650 0 _aVisual communication.
650 0 _aVisual communication
_xResearch.
700 1 _aBock, Mary Angela
_eauthor.
700 1 _aWanta, Wayne
_eauthor.
907 _a.b16202004
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kP93.5.F336
914 _avtls003592689
990 _arab
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2015-03-09
_cm
_da
_feng
_gnyu
_y0
_z.b16202004
999 _c597944
_d597944