000			03232nam a2200397 i 4500
005			20250919002942.0
008			150416s2014 nju b 001 0 eng
020			_a9781118899021 _q(hardback) _cRM95.80
039		9	_a201506251221 _bhaiyati _c201506251220 _dhaiyati _c201506161146 _dhamudah _y04-16-2015 _zhamudah
040			_aDLC _beng _cDLC _erda _dDLC _dUKM _erda
090			_aHF5415.1265.H758
090	0	0	_aHF5415.1265 _b.H758
100	1		_aHritzuk, Natasha, _eauthor.
245	1	0	_aMulti-screen marketing : _bthe seven thing you need to know to reach your customers across TVs, computers, tablets and mobile phones / _cNatasha Hritzuk, Kelly Jones.
246	1	8	_ispine title : _bMulti-screen marketing.
264		1	_aHoboken : _bWiley & Sons, Inc., _c2014.
264		4	_a©2014
300			_ax, 256 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 241-243) and index.
520			_a'Advertising is being transformed by the move from traditional TV spots and static advertising placements to'multi-screen' marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for marketers. This book explains why the secret to effective multi-screen marketing is NOT to focus on devices (tablets, mobile phones, and computers) but on the ways customers use them, in order to deliver the right screen with the right message in the right moment. Effective multi-screen marketing brings more relevance to consumers, and more value for marketers.The authors identify four main types of multi-screen customer behavior: Content Grazing, which occurs when consumers use two or more screens simultaneously to access separate or unrelated content. Quantum Leaping, which occurs when consumers start an activity on one screen and continue it on another. Investigative Spider-Webbing, where consumers view related content on two or more devices at the same time. Social Spider-Webbing, the mirror image of Investigative Spider-Webbing that is extroverted and focused on sharing and connecting. In addition to new research and data on how customers behave in a multi-screen world, the book includes real-world examples from marketers and companies who are embracing a consumer-centric approach to multi-screen marketing, and evoke ways companies can use technology in service to people, rather than the other way around'-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
700	1		_aJones, Kelly, _eauthor.
776	0	8	_iOnline version: _aHritzuk, Natasha. _tMulti-screen consumer _dHoboken : Wiley, 2014 _z9781118900765 _w(DLC) 2014002386
907			_a.b16122896 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.H758
914			_avtls003584079
990			_anh
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2015-03-04 _cm _da _feng _gnju _y0 _z.b16122896
999			_c591214 _d591214