000			03191nam a22003977i 4500
005			20250930140505.0
008			150416s2014 njua b 001 0 eng
020			_a9781118760833 _q(hardback) _cRM79.80
039		9	_a201506251421 _bhaiyati _c201506161144 _dhamudah _y04-16-2015 _zhamudah
040			_aBTCTA _beng _cBTCTA _erda _dBDX _dUKMGB _dZRS _dYDXCP _dCLE _dOQX _dFM0 _dNQB _dOCLCF _dDLC _dUKM _erda
090			_aHF5415.W4347
090			_aHF5415 _b.W4347
100	1		_aWeber, Larry, _eauthor.
245	1	4	_aThe digital marketer : _bten new skills you must learn to stay relevant and customer-centric / _cLarry Weber, Lisa Leslie Henderson.
264		1	_aHoboken, New Jersey : _bWiley & Sons, Inc., _c[2014].
264		4	_c©2014
300			_axiii, 354 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 317-344) and index.
505	0		_aThe 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
520			_a'Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential.'-- _cFrom publisher's description.
650		0	_aInternet marketing.
650		0	_aMarketing. _960389
650		0	_aMarketing research. _960390
700	1		_aHenderson, Lisa Leslie, _eauthor.
907			_a.b16122884 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.W4347
914			_avtls003584078
990			_anh
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2015-03-04 _cm _da _feng _gnju _y0 _z.b16122884
999			_c591213 _d591213