000 01407nam a2200385 i 4500
008 150414t2015 maua 001 0 eng
020 _a9781625274496
_cRM 129.90
040 _aUKM
_erda
090 _aHF5415.153.K56 8
090 _aHF5415.153
_b.K49b 2015 9HUKMPRA
090 _aHF5415.153
_b.K56 8
090 _aHF5415.153
_b.K49b 2015 9HUKM
100 1 _aKim, W. Chan,
_eauthor.
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Renee Mauborgne.
264 1 _a4Boston, Massachusetts :
_bHarvard Business Review Press,
_c[2015].
264 4 _c©2015.
300 _axxviii, 287 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aExpanded edition.
504 _aIncludes bibliographical references and index.
650 0 _aNew products.
650 0 _aMarket segmentation.
700 1 _aMauborgne, Renee,
_eauthor.
907 _a.b16120644
_b2022-06-27
_c2019-11-12
942 _c01
_n0
_kHF5415.153.K56 8
914 _avtls003583784
990 _aswa/sue/azriq
991 _aPATMA
991 _aPerpustakaan Pra Klinikal PPUKM
991 _aJabatan Perpustakaan, PPUKM
998 _aa
_ap
_ah
_b2015-01-04
_cm
_da
_feng
_gmau
_y0
_z.b16120644
999 _c591000
_d591000