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| 005 | 20250913093932.0 | ||
| 008 | 981208s1994 xxua 00 eng | ||
| 020 |
_a0132885980 _cRM48.64 |
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_a200408141222 _bbedah _c200408141218 _dbedah _y08-18-1999 _zload |
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| 090 | _aHF5823.M48 1994 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- |
|
| 245 | 1 | 0 |
_aAdvertising worldwide : _bconcepts, theories and practice of international, multinational and global advertising / _cMarieke de Mooij |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPrentice-Hall, _c1994 |
||
| 300 |
_axxii, 570 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising media planning | |
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_a.b1003870x _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.M48 1994 |
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_at _b1999-05-08 _cm _da _feng _gxxu |
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| 914 | _avtls000004108 | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 999 |
_c5910 _d5910 |
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