| 000 | 03046nam a2200409 i 4500 | ||
|---|---|---|---|
| 005 | 20250919002858.0 | ||
| 008 | 150403s20142014njua 001 0 eng | ||
| 020 |
_a9781118844397 _qhardback _cRM131.80 |
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| 039 | 9 |
_a201509301522 _bhaiyati _c201509151059 _dhamudah _y04-03-2015 _zhamudah |
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| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUKM _erda |
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| 090 | _aHM851.H655S635 | ||
| 090 |
_aHM851 _b.H655S635 |
||
| 100 | 1 |
_aHolloman, Christer, _eauthor. |
|
| 245 | 1 | 4 |
_aThe social media MBA guide to ROI : _bhow to measure and improve your return on investment / _cChrister Holloman. |
| 246 | 1 | 8 |
_ispine title : _bThe social media MBA tuide to ROI. |
| 264 | 1 |
_aHoboken : _bWiley, _c[2014]. |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axvi, 140 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 8 | _aMachine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2 - Customer Service Sabre Hospitality Solutions - Business Development Makino - Sales giffgaff - Customer Retention BRAVEday Insurance - Communication Beats by Dr. Dre - Viral Campaign 5 Safeguarding ROI Index . | |
| 520 |
_a'The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from'Likes','Followers' and'mentions' and towards pounds, euros and dollars'-- _cProvided by publisher. |
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| 650 | 0 |
_aSocial media _xManagement. |
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| 650 | 0 | _aRate of return. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh |
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| 776 | 0 | 8 |
_iOnline version: _aHolloman, Christer. _tSocial media MBA guide to ROI _dHoboken : Wiley, 2014 _z9781118898291 _w(DLC) 2014015226 |
| 907 |
_a.b16112945 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHM851.H655S635 |
||
| 914 | _avtls003582929 | ||
| 990 | _anh | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2015-03-04 _cm _da _feng _gnju _y0 _z.b16112945 |
||
| 999 |
_c590296 _d590296 |
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