| 000 | 00893nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093932.0 | ||
| 008 | 981208s1980 xxua b 001 eng | ||
| 020 | _a0030559065 | ||
| 039 | 9 |
_a200408141141 _bbedah _y08-18-1999 _zload |
|
| 090 | _aHF5821.P43 | ||
| 090 | _aHF5821 | ||
| 100 | 1 | _aPercy, Larry | |
| 245 | 1 | 0 |
_aAdvertising strategy : _ba communication theory approach / _cLarry Percy, John R. Rossiter |
| 260 |
_aNew York : _bPraeger, _c1980 |
||
| 300 |
_a301 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 274-295) and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAdvertising media planning | |
| 700 | 1 | _aRossiter, John R. | |
| 907 |
_a.b10038589 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.P43 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004096 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5898 _d5898 |
||