| 000 | 00867nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093932.0 | ||
| 008 | 981208s1973 xxua b 001 eng | ||
| 020 | _a0130180696 | ||
| 039 | 9 |
_a200408141126 _bbedah _y08-18-1999 _zload |
|
| 090 | _aHF5823.K45 1973 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aKleppner, Otto, _d1899- |
|
| 245 | 1 | 0 |
_aAdvertising procedure / _cby Otto Kleppner, with the collaboration of Stephen A. Greyser |
| 250 | _a6th ed. | ||
| 260 |
_aEnglewood Cliffs, N. J. : _bPrentice-Hall, _c1973 |
||
| 300 |
_a750 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising | |
| 907 |
_a.b10038528 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.K45 1973 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004090 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5892 _d5892 |
||