000 01659nam a22003978i 4500
005 20250919002806.0
008 150323t2012 nyu b 001 0 eng
020 _a9781848729445 (hardcover : alk. paper)
_cRM225.20
039 9 _a201505291602
_brosli
_c201505191510
_datika
_c201505191107
_datika
_c201505110947
_dros
_y03-23-2015
_zros
040 _aDLC
_cDLC
_dUKM
_erda
090 _aHF5827.9.P759 2012
090 _aHF5827.9
_b.P759 2012
245 0 4 _aThe psychology of entertainment media :
_bblurring the lines between entertainment and persuasion /
_ceditor, L.J. Shrum.
246 1 8 _ispine title:
_eThe psychology of entertainment media.
250 _aSecond edition.
264 1 _aNew York :
_bRoutledge,
_c2012.
300 _axvii, 346 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aSubliminal advertising.
650 0 _aAdvertising
_xPsychological aspects.
650 0 _aMass media
_xPsychological aspects.
650 0 _aPersuasion (Psychology).
650 0 _aManipulative behavior.
700 1 _aShrum, L. J.,
_eeditor.
907 _a.b16100700
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5827.9.P759 2012
914 _avtls003581579
990 _anab
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2015-10-03
_cm
_da
_feng
_gnyu
_y0
_z.b16100700
999 _c589126
_d589126