| 000 | 01116nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090812.0 | ||
| 008 | 981208s1977 xxua b 001 eng | ||
| 020 | _a0256019258 | ||
| 039 | 9 |
_a200408141123 _bbedah _y08-18-1999 _zload |
|
| 090 | _aHF5823.D63 1977 | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 1 | 0 |
_aAdvertising principles, problems, and cases / _cCharles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia |
| 250 | _a5th ed. | ||
| 260 |
_aInc., Homewood, Ill. : _bRichard D. Irwin, _c1977 |
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| 300 |
_a690 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious editions entitled : Advertising principles and problems | ||
| 504 | _aIncludes bibliographical references (p. 675-677) and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _vCase studies _963595 |
|
| 700 | 1 |
_aKroeger, Arthur, _d1908- |
|
| 700 | 1 | _aNicosia, Francesco M. | |
| 907 |
_a.b10038516 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.D63 1977 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004089 | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 999 |
_c5891 _d5891 |
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