| 000 | 01453cam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20250919002803.0 | ||
| 008 | 150320s2013 nyua bi 001 0 eng | ||
| 020 |
_a9780415620000 (hbk) _cRM591.15 |
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| 020 | _a9780415620017 (pbk) | ||
| 039 | 9 |
_a201505140928 _blan _c201505140924 _dlan _c201505111132 _dros _y03-20-2015 _zros |
|
| 040 |
_aDLC _cDLC _dDLC _dUKM _erda |
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| 042 | _apcc | ||
| 090 | _aHF5415.K5226 | ||
| 090 |
_aHF5415 _b.K5226 |
||
| 100 | 1 | _aKimmel, Allan J. | |
| 245 | 1 | 0 |
_aPsychological foundations of marketing / _cAllan J. Kimmel. |
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2013. |
|
| 300 |
_axviii, 282 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPreface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 907 |
_a.b16100116 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.K5226 |
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| 914 | _avtls003581520 | ||
| 990 | _arab | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2015-07-03 _cm _da _feng _gnyu _y0 _z.b16100116 |
||
| 999 |
_c589067 _d589067 |
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