| 000 | 02810nam a2200421 i 4500 | ||
|---|---|---|---|
| 005 | 20250919002725.0 | ||
| 008 | 150311s2014 enkab bi 001 0 eng | ||
| 020 |
_a9780415841979 (hbk) _cRM591.15 |
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| 020 | _a9780415841986 (pbk) | ||
| 039 | 9 |
_a201505191051 _blan _c201505111524 _dros _y03-11-2015 _zros |
|
| 040 |
_aDLC _beng _cDLC _erda _dUKM _erda |
||
| 090 | _aP99.4.M6B347 | ||
| 090 |
_aP99.4.M6 _bB347 |
||
| 100 | 1 |
_aBateman, John A., _eauthor. |
|
| 245 | 1 | 0 |
_aText and image : _ba critical introduction to the visual/verbal divide / _cJohn A. Bateman. |
| 246 | 1 | 8 |
_ispine title : _aText and image. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2014. |
|
| 300 |
_axvi, 276 pages : _billustrations, map ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 251-267) and index. | ||
| 520 |
_a'This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies'-- _cProvided by publisher. |
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| 650 | 0 | _aModality (Linguistics). | |
| 650 | 0 |
_aVisual communication _xPsychological aspects. |
|
| 650 | 0 |
_aDiscourse analysis _xPsychological aspects. |
|
| 650 | 0 | _aSemiotics. | |
| 650 | 0 | _aRhetoric. | |
| 650 | 0 | _aPsycholinguistics. | |
| 907 |
_a.b1609170x _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kP99.4.M6B347 |
||
| 914 | _avtls003580619 | ||
| 990 | _arab | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2015-11-03 _cm _da _feng _genk _y0 _z.b1609170x |
||
| 999 |
_c588245 _d588245 |
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