| 000 | 01376nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090812.0 | ||
| 008 | 981208s1974 xxua b 00 eng | ||
| 010 | _a74-002053 | ||
| 020 | _a0070465282 | ||
| 039 | 9 |
_a200408140922 _bbedah _y08-18-1999 _zload |
|
| 043 | _an-us--- | ||
| 090 | _aHF5813.U6N52 | ||
| 090 | _aHF5813 | ||
| 100 | 1 | _aNicosia, Francesco M. | |
| 245 | 1 | 0 |
_aAdvertising, management, and society : _ba business point of view / _cFrancesco M. Nicosia |
| 260 |
_aNew York : _bMcGraw-Hill, _c1974 |
||
| 300 |
_axx, 386 p. : _bill. ; _c24 cm. |
||
| 500 | _aA project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley | ||
| 500 | _aBased on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers | ||
| 504 | _aBibliography : p. 371-377 | ||
| 650 | 0 |
_aAdvertising _zUnited States _961805 |
|
| 650 | 0 | _aAdvertising | |
| 710 | 2 |
_aUniversity of California, Berkeley. _bGraduate School of Business Administration |
|
| 710 | 1 |
_aUnited States. _bFederal Trade Commission |
|
| 907 |
_a.b10038401 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5813.U6N52 |
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| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004078 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5880 _d5880 |
||