| 000 | 00848nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093931.0 | ||
| 008 | 981208s1975 xxua b 001 eng | ||
| 039 | 9 |
_a200408140902 _bbedah _c200408140902 _dbedah _y08-18-1999 _zload |
|
| 090 | _aHF5823.A13 | ||
| 090 | _aHF5823 | ||
| 245 | 0 | 0 |
_aAdvertising management : _bpractical perspectives / _cDavid A. Aaker, John G. Myers |
| 260 |
_aEnglewood Cliffs, N. J. : _bPrentice-Hall, _c1975 |
||
| 300 |
_axvi, 612 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aMyers, John G. | |
| 907 |
_a.b10038383 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.A13 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004076 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5878 _d5878 |
||