| 000 | 00907nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090812.0 | ||
| 008 | 981208s1978 xxu 00 eng | ||
| 020 | _a0882441434 | ||
| 035 | _a401501 | ||
| 039 | 9 |
_a200408031007 _basmany _y08-18-1999 _zload |
|
| 090 | _aHF5827.P37 1978a | ||
| 090 | _aHF5827 | ||
| 100 | 1 |
_aPatti, Charles H _944618 |
|
| 245 | 1 | 0 |
_aAdvertising management : _bcases and concepts / _cCharles H. Patti, John H. Murphy |
| 260 |
_aColumbus, Ohio : _bGrid, _c1978 |
||
| 300 |
_a298 p. ; _c25 cm. |
||
| 500 | _aIncludes bibliographies and index | ||
| 650 | 0 | _aAdvertising management | |
| 650 | 0 |
_aAdvertising management _xCase studies |
|
| 700 | 1 | _aMurphy, John H. | |
| 907 |
_a.b10038322 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5827.P37 1978a |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004070 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5872 _d5872 |
||