| 000 | 00923nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090811.0 | ||
| 008 | 981208s1978 us 00 eng d | ||
| 010 | _a77-81538 | ||
| 020 | _a0882441434 | ||
| 035 | _a38087 | ||
| 039 | 9 |
_a200408031006 _basmany _y08-18-1999 _zload |
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| 090 | _aHF5827.P37 | ||
| 090 | _aHF5827 | ||
| 100 | 1 |
_aPatti, Charles H _944618 |
|
| 245 | 1 | 0 |
_aAdvertising management : _bcases and concepts / _cCharles H. Patti, John H. Murphy |
| 260 |
_aNew York : _bJohn Wiley & Sons, _c1978 |
||
| 300 |
_a298 p. ; _c25 cm. |
||
| 500 | _aIncludes bibliographies and index | ||
| 650 | 0 | _aAdvertising management | |
| 650 | 0 |
_aAdvertising management _xCase studies |
|
| 700 | 1 | _aMurphy, John H. | |
| 907 |
_a.b10038310 _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5827.P37 |
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_at _b1999-05-08 _cm _da _feng _g |
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| 914 | _avtls000004069 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5871 _d5871 |
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