| 000 | 00936nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093931.0 | ||
| 008 | 981208s1987 xxua i 001 0 eng | ||
| 020 | _a0130160237 | ||
| 039 | 9 |
_a201504241535 _blan _c200408031005 _dasmany _c199910261550 _dstaff _c199910261548 _dstaff _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5823.A13 1987 | ||
| 090 |
_aHF5823 _b.A13 1987 |
||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A.Aaker, John G. Myers. |
| 250 | _a3rd. ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1987. |
||
| 300 |
_a564 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 | _aMyers, John G. | |
| 907 |
_a.b10038309 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.A13 1987 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004068 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5870 _d5870 |
||