| 000 | 00835nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093931.0 | ||
| 008 | 981208s1992 xxu 00 eng | ||
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| 020 | _a0130141011 | ||
| 035 | _a561136 | ||
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_a200408031004 _basmany _y08-18-1999 _zload |
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| 090 | _aHF5823.A13 1992 | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cby David A. Aaker, Rajeev Batra, John G. Myers |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1992 |
||
| 300 |
_axiii, 593 p. : _bill. ; _c24 cm. |
||
| 650 | 0 |
_aAdvertising _xManagement |
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| 907 |
_a.b10038292 _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.A13 1992 |
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| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
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| 914 | _avtls000004067 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5869 _d5869 |
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