| 000 | 01072nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093931.0 | ||
| 008 | 981208s1984 us 00 eng d | ||
| 010 | _a83-5805 | ||
| 035 | _a88741 | ||
| 039 | 9 |
_a200407271130 _basmany _y08-18-1999 _zload |
|
| 090 | _aHF6146.B74H44 1984 | ||
| 090 | _aHF6146 | ||
| 100 | 1 | _aHeighton, Elizabeth J | |
| 245 | 1 | 0 |
_aAdvertising in the broadcast and cable media / _cElizabeth J. Heighton, Don R. Cunningham |
| 250 | _a2nd ed. | ||
| 260 |
_aBelmont, Ca. : _bWadsworth Publishing Co., _c1984 |
||
| 300 |
_axv, 368 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aWadsworth series in mass communication | |
| 500 | _aRev. ed. of: Advertising in the broadcast media. 1976 | ||
| 504 | _aIncludes index | ||
| 504 | _aBibliography: p. 361-363 | ||
| 650 | 0 | _aBroadcast advertising | |
| 650 | 0 | _aCable television advertising | |
| 700 | 1 | _aCunningham, Don R | |
| 907 |
_a.b10038188 _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF6146.B74H44 1984 |
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| 998 |
_at _b1999-05-08 _cm _da _feng _g |
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| 914 | _avtls000004056 | ||
| 999 |
_c5858 _d5858 |
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