000 00978nam a2200313 a 4500
005 20250913093930.0
008 981208s1980 xxu 00 eng
010 _a79-12110
020 _a0882441892
035 _a516296
039 9 _a200407201400
_basmany
_y08-18-1999
_zload
090 _aHF5823.B8722 1980
090 _aHF5823
100 1 _aBurton, Philip Ward,
_d1910-
245 1 0 _aAdvertising fundamentals /
_cPhilip Ward Burton, William Ryan
250 _a3rd. ed.
260 _aColumbus, Ohio :
_bGrid,
_c1980
300 _a882 p. :
_bill. ;
_c26 cm.
440 0 _aGrid series in advertising and journalism
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
700 1 _aRyan, William,
_d1923-
907 _a.b10038115
_b2020-10-12
_c2019-11-12
942 _c01
_n0
_kHF5823.B8722 1980
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
914 _avtls000004049
991 _aFakulti Pengurusan Perniagaan
999 _c5851
_d5851