| 000 | 01638nam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20250930140149.0 | ||
| 008 | 141210t1992 nyua 001 0 eng | ||
| 020 |
_a0814450423 _cHadiah _qhardback |
||
| 039 | 9 |
_a201412101152 _brusiah _y12-10-2014 _zrusiah |
|
| 040 |
_aUKM _erda |
||
| 090 | _aHF5415.122.M335 42dcm | ||
| 090 |
_aHF5415.122 _b.M335 |
||
| 100 | 1 |
_aMagrath, Allan J., _eauthor. |
|
| 245 | 1 | 4 |
_aThe 6 imperatives of marketing : _blessons from the world's best companies / _cAllan J. Magrath. |
| 246 | 3 | _aSix imperatives of marketing. | |
| 264 | 1 |
_aNew York : _bAmerican Management Association, _c[1992]. |
|
| 264 | 4 | _a© 1992. | |
| 300 |
_a196 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references : page 187-188 and index. | ||
| 505 | _a1. Marketing Productivity: Leveraging Marketing Assets, Spending, and Processes -- 2. Marketing Innovation and Competitive Advantage -- 3. Access to Markets: Distribution Channel Management -- 4. Alliances and Collaborative Ventures -- 5. The Globalization of Marketing -- 6. Quality in Marketing: Putting the Custome First, Last, and Everywhere in Between. | ||
| 596 | _aKoleksi sumbangan Prof. Dr. Ding Choo Ming | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aConsumer satisfaction. | |
| 907 |
_a.b16040405 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c6 _n0 _kHF5415.122.M335 42dcm |
||
| 914 | _avtls003574918 | ||
| 990 | _arusiah | ||
| 991 | _aKoleksi Arkib | ||
| 998 |
_at _b2014-10-12 _cm _da _feng _gnyu _y0 _z.b16040405 |
||
| 999 |
_c583250 _d583250 |
||