| 000 | 00984nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093930.0 | ||
| 008 | 981208s1983 xxua 00 eng | ||
| 010 | _a82-48006 | ||
| 035 | _a85559 | ||
| 039 | 9 |
_a200408241127 _basiah _y08-18-1999 _zload |
|
| 090 | _aHF5822.A24 | ||
| 090 | _aHF5822 | ||
| 245 | 1 | 0 |
_aAdvertising and consumer psychology / _cedited by Larry Percy, Arch G. Woodside |
| 260 |
_aLexington, Mass : _bLexington Books, _c1983 |
||
| 300 |
_axxiv, 400 p.: _bill. ; _c24 cm. |
||
| 504 | _aIncludes indexes | ||
| 504 | _aBibliography: p. 345-385 | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects _xAddresses, essays, lectures |
|
| 700 | 1 | _aWoodside, Arch G. | |
| 700 | 1 | _aPercy, Larry | |
| 907 |
_a.b10037822 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5822.A24 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000004020 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5822 _d5822 |
||