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| 008 | 981208s1984 xxua 00 eng | ||
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| 043 | _an-us--- | ||
| 090 | _aHF5813.U6B59 1984 | ||
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_aBolen, William H., _d1943- |
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_aAdvertising / _cWilliam H. Bolen |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _c1984 |
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_a649 p.: _bill. ; _c24 cm. |
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| 504 | _aIncludes index | ||
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_aAdvertising _zUnited States _961805 |
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| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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