000			02010cam a2200373 i 4500
005			20250919000813.0
008			141024s2014 enk b 001 0 eng
020			_a9780521124324 (paperback)
020			_a0521124328 (paperback)
039		9	_a201412081453 _batika _c201412081452 _datika _y10-24-2014 _zbinar
040			_aDLC _beng _erda _cDLC _dYDX _dOCLCO _dYDXCP _dUKMGB _dDEBBG _dCOO _dNLGGC _dAU@ _dOCLCO _dUKM
090			_aHF5415.5.L837
090			_aHF5415.5 _b.L837
100	1		_aLusch, Robert F, _eauthor.
245	1	0	_aService-dominant logic : _bpremises, perspectives, possibilities / _cRobert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii.
260			_aCambridge : _bCambridge University Press, _c2014.
300			_axxvi, 225 pages ; _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aContents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.
650		0	_aCustomer relations _xPhilosophy.
650		0	_aCustomer services _xPhilosophy.
650		0	_aService industries _xPhilsophy.
700	1		_aVargo, Stephen L., _d1945-, _eauthor.
907			_a.b16014248 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.5.L837
914			_avtls003572099
990			_anab
991			_aPusat Pengajian Siswazah
998			_at _b2014-11-10 _cm _da _feng _genk _y0 _z.b16014248
999			_c580692 _d580692