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| 008 | 981208s1980 xxua 00 eng | ||
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| 100 | 1 | _aEngel, Jack | |
| 245 | 1 | 0 |
_aAdvertising : _bthe process and practice / _cJack Engel |
| 260 |
_aNew York : _bMcGraw-Hill, _c1980 |
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| 300 |
_axxiii, 727 p. : _bill. (some col.) ; _c25 cm. |
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| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aBibliography: p.(703) | ||
| 650 | 0 | _aAdvertising | |
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| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
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