| 000 | 01140nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090810.0 | ||
| 008 | 981208s1983 xxua 00 eng | ||
| 010 | _a82-81947 | ||
| 020 | _a0256026467 | ||
| 035 | _a86353 | ||
| 039 | 9 |
_a200408230930 _basiah _y08-18-1999 _zload |
|
| 090 | _aHF5823.D63 1983 | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 1 | 0 |
_aAdvertising : _bprinciples and management cases / _cCharles J. Dirksen, Arthur Kroeger, Franco M. Nicosia |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983 |
||
| 300 |
_axiv, 622 p. : _b4 p. of plates ill. (some col.) ; _c25 cm. |
||
| 500 | _aRev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977 | ||
| 504 | _aIncludes indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _vCase studies _963595 |
|
| 700 | 1 |
_aKroeger, Arthur, _d1908- |
|
| 700 | 1 | _aNicosia, Francesco M. | |
| 907 |
_a.b10037603 _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.D63 1983 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000003997 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 999 |
_c5800 _d5800 |
||