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| 005 | 20250913093929.0 | ||
| 008 | 981208s1980 njua b 001 eng | ||
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_a0130144495 _cRM18.95 |
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| 040 | _aUKM | ||
| 090 | _aHF5823.M219 1980 | ||
| 090 |
_aHF5823 _b.M219 1980 |
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| 100 | 1 | _aMandell, Maurice I. | |
| 245 | 1 | 0 |
_aAdvertising / _cMaurice I. Mandell |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1980 |
||
| 300 |
_a752 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 504 | _a[Bibliography] : p.738 | ||
| 650 | 0 | _aAdvertising | |
| 907 |
_a.b1003755x _b2020-10-12 _c2019-11-12 |
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_c01 _n0 _kHF5823.M219 1980 |
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_at _b1999-05-08 _cm _da _feng _gnju |
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| 914 | _avtls000003992 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5795 _d5795 |
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