000 00879nam a2200277 a 4500
005 20250913093929.0
008 981208s1970 xxua 00 eng
035 _a523045
039 9 _a200408191543
_basiah
_y08-18-1999
_zload
090 _aHF5823.L72 1970
090 _aHF5823
100 1 _aLittlefield, James E.
245 1 0 _aAdvertising :
_bmass communication in marketing /
_cJames E. Littlefield, C. A. Kirkpatrick
250 _a3rd ed.
260 _aBoston :
_bHoughton Mifflin,
_c1970
300 _a544 p. :
_bill. ;
_c24 cm.
500 _aIncludes index
650 0 _aAdvertising
700 1 _aKirkpatrick, Charles A.
_q(Charles Atkinson)
907 _a.b10037548
_b2020-10-12
_c2019-11-12
942 _c01
_n0
_kHF5823.L72 1970
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
914 _avtls000003991
991 _aFakulti Pengurusan Perniagaan
999 _c5794
_d5794