| 000 | 00945nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930090809.0 | ||
| 008 | 981208s1984 xxua 00 eng | ||
| 010 | _a83-61930 | ||
| 035 | _a94709 | ||
| 039 | 9 |
_a200408191516 _basiah _y08-18-1999 _zload |
|
| 090 | _aHF5823.R757 1984 | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aRunyon, Kenneth E. | |
| 245 | 0 | 0 |
_aAdvertising / _cKenneth E. Runyon |
| 250 | _a2nd ed. | ||
| 260 |
_aColumbus, Ohio : _bC.E. Merrill Pub. Co., _c1984 |
||
| 300 |
_axiii, 702 p.: _bill. (some col.) ; _c29 cm. |
||
| 500 | _aRev. ed. of: Advertising and the practice of marketing. c1979 | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aMarketing _960389 |
|
| 907 |
_a.b10037536 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.R757 1984 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000003990 | ||
| 991 | _aFakulti Ekonomi | ||
| 999 |
_c5793 _d5793 |
||