| 000 | 00928nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250913093928.0 | ||
| 008 | 981208s1972 xxu 00 eng | ||
| 010 | _a73-3874 | ||
| 020 | _a0030039665 | ||
| 035 | _a521675 | ||
| 039 | 9 |
_a200408191556 _basiah _y08-18-1999 _zload |
|
| 090 | _aHF5823.D78 1974 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aDunn, S.Watson _q(Samuel Watson), _d1918- |
|
| 245 | 1 | 0 |
_aAdvertising : _bits role in modern marketing / _cS. Watson Dunn, Arnold M. Barban |
| 250 | _a3rd ed. | ||
| 260 |
_aChicago : _bDryden Press, _c1972 |
||
| 300 |
_a630 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aBarban, Arnold M. | |
| 907 |
_a.b10037421 _b2020-10-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.D78 1974 |
||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu |
||
| 914 | _avtls000003979 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 999 |
_c5782 _d5782 |
||