000 02179nam a2200349 a 4500
008 140804s2010 njua b 000 0 eng d
020 _a9780470876411
_qpaperback
_cRM133.28
039 9 _a201408110947
_bbaiti
_c201408040943
_dbinar
_y08-04-2014
_zbinar
040 _aUKM
090 _aHD30.28
_b.O765 3
090 _aHD30.28
_b.O765
100 1 _aOsterwalder, Alexander.
245 1 0 _aBusiness model generation :
_ba handbook for visionaries, game changers, and challengers /
_cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260 _aHoboken, NJ :
_bWiley,
_cc2010.
300 _a278 p. :
_bill. (some col.) ;
_c19 x 24 cm.
504 _aIncludes bibliographical references.
505 0 _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520 _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650 0 _aBusiness planning.
650 0 _aNew business enterprises.
650 0 _aStrategic planning.
700 1 _aPigneur, Yves.
907 _a.b15958474
_b2023-07-26
_c2019-11-12
942 _c01
_n0
_kHD30.28 .O765 3
949 _o101018000
991 _aCESMED
990 _abety/jufri
991 _aFakulti Teknologi dan Sains Maklumat
998 _al
_b2014-04-08
_cm
_da
_feng
_gnju
_y0
_z.b15958474
999 _c575225
_d575225