| 000 | 02662cam a2200517 a 4500 | ||
|---|---|---|---|
| 005 | 20250918235656.0 | ||
| 008 | 140716s2014 maua b 001 0 eng | ||
| 020 | _a9781449626594 | ||
| 020 | _a1449626599 | ||
| 020 |
_a9781449697990 _cRM234.77 |
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| 020 | _a1449697992 | ||
| 039 | 9 |
_a201509141033 _bruzini _c201509081516 _dazhari _c201505060926 _dzainol _c201504281018 _dzainol _y07-16-2014 _zfida |
|
| 040 |
_aUKM _erda |
||
| 040 |
_dUKM _erda |
||
| 090 | _aQV736AA1.R754p 2014 9 | ||
| 090 |
_aQV736.AA1 _b.R754p 2014 9 |
||
| 100 | 1 |
_aRollins, Brent L. _eauthor |
|
| 245 | 1 | 0 |
_aPharmaceutical marketing / _cBrent L. Rollins, Matthew Perri. |
| 264 | 1 |
_aBurlington, MA : _bJones & Bartlett Learning, _c2014. |
|
| 264 | 4 | _c©2014. | |
| 300 |
_axx, 281 pages : _billustration ; _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aThis book includes online access at www.jblearning.com, please refer library staff for the passwoed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice. | |
| 650 | 2 |
_aDrug Industry _xeconomics _zUnited States. |
|
| 650 | 2 |
_aMarketing _zUnited States. |
|
| 650 | 2 |
_aPharmaceutical Preparations _xeconomics _zUnited States. |
|
| 650 | 7 |
_aDrugs _xMarketing. _2fast _0(OCoLC)fst00898840 |
|
| 650 | 7 |
_aPharmaceutical industry. _2fast _0(OCoLC)fst01060129 |
|
| 651 | 7 |
_aUnited States. _2fast _0(OCoLC)fst01204155 |
|
| 700 | 1 |
_aPerri, Matthew _eeditor |
|
| 907 |
_a.b15952484 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kQV736AA1.R754p 2014 9 |
||
| 914 | _avtls003565147 | ||
| 990 | _azr | ||
| 991 | _aFakulti Farmasi, KKL | ||
| 991 | _aJabatan Biomedical Sains, Fakulti Sains Kesihatan , KKL | ||
| 998 |
_ad _b2014-03-07 _cm _da _feng _gmau _y0 _z.b15952484 |
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| 999 |
_c574627 _d574627 |
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