000			02871nam a2200373 i 4500
005			20250918235532.0
008			140623s20142014enkm b a001 0 eng
020			_a9780415622820 (pbk.) _cRM183.77
020			_a0415622824 (pbk.)
039		9	_a201411191239 _bjamil _c201411070859 _datika _c201410291435 _dzabidah _y06-23-2014 _zzabidah
040			_aDLC _erda _beng _cDLC _dYDX _dBTCTA _dOCLCO _dOCLCF _dYDXCP _dYNK _dUKMGB _dUtOrBLW _dUKM
090			_aNA1996.M637 3
090			_aNA1996 _b.M637 3
100	1		_aMoser, Cliff _eauthor.
245	1	0	_aArchitecture 3.0 : _bthe disruptive design practice handbook / _cby Cliff Moser.
246	1	8	_iSpine title: _aArchitecture 3.0
264		1	_aLondon : _bRoutledge, _c2014.
300			_aix, 305 pages ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a'This book provides a definitive guide for the future direction of the practice and profession of architecture. This comprehensive and practical handbook is a timely response to the reality that the traditional architectural profession is dead. The old model of fee for labor, based on the development of documents for construction has been failing for years and its demise is now complete with the Great Recession. Which forces us to now reconsider our world.....what type of profession and practice will replace the old model? Focusing on the concept of disruption, the book provides a set of ideas and tools in order to create a new sustainable practice. But what is disruption? A disruption is a process, product, or service that disrupts an existing market or existing market solution. Combined with innovation, disruption improves a product or service in ways that the market is not expecting or prepared for. The disruptive innovative solution provides a completely different business approach to the market, that isn't just about lowering fees or pursuing a different set of clients, but the provision of a new and different client solution. In five parts, Cliff Moser provides you with all the tools and know-how to implement changes that will serve you and your practice in the short, medium and long term. Written at a crucial time for the industry, this is essential reading for every architect'-- _cProvided by publisher.
650		0	_aArchitectural practice.
650		0	_aArchitectural services marketing.
907			_a.b15932527 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kNA1996.M637 3
914			_avtls003562974
990			_anab
991			_aFakulti Kejuruteraan dan Alam Bina
998			_al _b2014-10-06 _cm _da _feng _genk _y0 _z.b15932527
999			_c572690 _d572690