| 000 | 01002nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930135634.0 | ||
| 008 | 140606s1986 njum b a001 0 eng | ||
| 020 | _a0137310196 (hbk.) | ||
| 039 | 9 |
_a201406231218 _bzaina _y06-06-2014 _zzabidah |
|
| 040 |
_aDLC _cDLC _dm/c _dOSU _dUKM |
||
| 090 | _aHF5415.G625 | ||
| 090 |
_aHF5415 _b.G625 |
||
| 100 | 1 | _aGovoni, Norman A. P. | |
| 245 | 1 | 0 |
_aPromotional management / _cby Norman Govoni, Robert Eng, Morton Galper. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1986. |
||
| 300 |
_axiii, 578 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | 0 | _aEng, Robert J. |
| 700 | 1 | 0 | _aGalper, Morton. |
| 907 |
_a.b15923423 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.G625 |
||
| 914 | _avtls003561887 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2014-06-06 _cm _da _feng _gnju _y0 _z.b15923423 |
||
| 999 |
_c571813 _d571813 |
||