000			03015cam a2200409 i 4500
005			20250918234752.0
008			140603t2014 gw a |bm 000 0 eng
020			_a9783658045210 (electronic book)
020			_a3658045213 (electronic book)
020			_a9783658045203 _cRM250.19
039		9	_a201501211501 _badnan _c201501071634 _dmasrul _y06-03-2014 _zmasrul
040			_aYDXCP _cYDXCP _dOCLCO _dNST _dVT2 _dUKM _erda
043			_aa-ts---
090			_aG155.U5S357 21
090			_aG155.U5 _bS357 21
100	1		_aSchwaighofer, Verena, _eauthor.
245	1	0	_aTourist destination images and local culture : _busing the example of the United Arab Emirates / _cVerena Schwaighofer ; foreword by Prof. Dr. Sc. Othmar M. Lehner.
264		1	_aWiesbaden : _bSpringer Gabler, _c[2014]
264		4	_c©2014
300			_axiii, 167 pages : _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aBestMasters
504			_aIncludes bibliographical references.
505	0		_aImage and Destination Brands -- The Image of the United Arab Emirates -- The traditional Arabian Culture.
520			_aAn authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women's role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. Contents Image and Destination Brands The Image of the United Arab Emirates The traditional Arabian Culture Target Groups Researchers and students in the fields of management and innovation in tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.
650		0	_aPlace marketing _zUnited Arab Emirates.
650		0	_aTourism _zUnited Arab Emirates.
907			_a.b15919596 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kG155.U5S357 21
914			_avtls003561451
990			_amab
991			_aFakulti Undang-Undang
998			_au _b2014-03-06 _cm _da _feng _ggw _y0 _z.b15919596
999			_c571453 _d571453