000			02046nam a2200373 i 4500
005			20250918234718.0
008			140528s2014 njum 000 0 eng
020			_a9781118823286 (hbk.) _cRM78.32
020			_a1118823281 (hbk.)
039		9	_a201409191638 _bbaiti _c201409041350 _dzaina _c201409041346 _dzaina _c201409021014 _dzabidah _y05-28-2014 _zzabidah
040			_aNST _beng _erda _epn _cNST _dIDEBK _dEBLCP _dMHW _dRECBK _dE7B _dUKM
090			_aHF5823.L444
090			_aHF5823 _b.L444
100	1		_aLegorburu, Gaston, _eauthor.
245	1	0	_aStoryscaping : _bstop creating ads, start creating worlds / _cGaston Legorburu, Darren McColl.
246	1	8	_ispine title : _aStoryscaping.
264		1	_aHoboken, N. J. : _bJohn Wiley & Sons, _c2014.
336			_atext _2rdacontent.
337			_aunmediated _2rdamedia.
338			_avolume _2rdacarrier.
520			_aHow to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces''storyscaping'' as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the bra.
650		0	_aAdvertising.
650		0	_aStorytelling.
650		0	_aBranding (Marketing)
700	1		_aMcColl, Darren, _eauthor.
907			_a.b15912097 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5823.L444
914			_avtls003560623
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2014-02-05 _cm _da _feng _gnju _y0 _z.b15912097
999			_c570750 _d570750