| 000 | 02425cam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20250918234634.0 | ||
| 008 | 140519s2012 mnua f 000 0 eng | ||
| 020 |
_a9781605540832 (alk. paper) _cRM97.40 |
||
| 039 | 9 |
_a201409301608 _blan _c201409291537 _dlan _c201409241157 _drahah _y05-19-2014 _zrahah |
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| 040 |
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| 090 | _aHQ778.5.M847 | ||
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_aHQ778.5 _b.M847 |
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| 100 | 1 | _aMurray, Kris. | |
| 245 | 1 | 4 |
_aThe ultimate child care marketing guide : _btactics, tools, and strategies for success / _cKris Murray. |
| 246 | 1 | 8 |
_ispine title : _aThe ultimate child care marketing guide. |
| 260 |
_aSt. Paul, MN : _bRedleaf Press, _c2012. |
||
| 300 |
_axi, 240 p. : _bill. ; _c26 cm. |
||
| 505 | 0 | _aMetrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author. | |
| 650 | 0 |
_aChild care services _xManagement _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aDay care centers _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aFamily day care _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aMarketing _vHandbooks, manuals, etc. |
|
| 907 |
_a.b15903424 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHQ778.5.M847 |
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| 914 | _avtls003559680 | ||
| 990 | _arab | ||
| 991 | _aFakulti Pendidikan | ||
| 998 |
_at _b2014-06-05 _cm _da _feng _gmnu _y0 _z.b15903424 |
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