000 02524nam a2200385 i 4500
005 20250930135432.0
008 140408s2013 nyua b 000 0 eng
020 _a9781137350084 (Hardback)
_cRM251.33
039 9 _a201409300950
_bzaina
_c201409120921
_dros
_y04-08-2014
_zros
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dUKM
090 _aHD45.F656
090 _aHD45
_b.F656
100 1 _aFormica, Piero.
245 1 0 _aStories of innovation for the millennial generation :
_bthe Lynceus long view /
_cPiero Formica.
264 1 _aNew York, NY :
_bPalgrave Macmillan,
_c2013.
300 _axviii, 149 pages :
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aPalgrave pivot.
504 _aIncludes bibliographical references (pages 146-149).
520 _a'The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the'terra incognita' of Innoland - the island of innovation and other mental travels that make sense of events and actions which spur innovation.Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups'--
_cProvided by publisher.
650 0 _aTechnological innovations.
_960953
650 0 _aCreative ability in business.
_959504
650 0 _aGeneration Y.
856 4 2 _3Cover image
_uhttp://www.netread.com/jcusers2/bk1388/084/9781137350084/image/lgcover.9781137350084.jpg
907 _a.b15872877
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD45.F656
914 _avtls003556299
990 _azsz
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2014-08-04
_cm
_da
_feng
_gnyu
_y0
_z.b15872877
999 _c567053
_d567053