000			01780nam a2200409 a 4500
005			20250918233832.0
008			140407s2010 caua b 001 0 eng
020			_a9781849201452 (hbk.)
020			_a1849201455 (hbk.)
020			_a1849201463 (pbk.)
020			_a9781849201469 (pbk.) _cHadiah
039		9	_a201404151817 _bzaina _c201404151219 _datika _y04-07-2014 _zbinar
040			_aUKM _beng _cUKM _dC#P _dBWX _dDEBBG _dOCL _dDLC _dBTCTA _dYDXCP _dCDX _dSISMU _dMUU _dMEAUC _dCAUOI _dEUM _dOUN _dBDX _dTULIB _dUKMGB _dOCLCA _dOCLCF _dUKM
090			_aHF5823.H333 2010
090			_aHF5823 _b.H333 2010
100	1		_aHackley, Christopher E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications approach / _cChris Hackley.
246	1	4	_aAdvertising & promotion.
246	3	0	_aIntegrated marketing communications approach.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c2010.
300			_axii, 333 p. : _bill. (some col.) ; _c23 cm.
500			_aPrevious ed.: 2005.
504			_aIncludes bibliographical references and index.
520	8		_aThis detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
907			_a.b15871046 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5823.H333 2010
914			_avtls003556102
990			_anab
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2014-07-04 _cm _da _feng _gcau _y0 _z.b15871046
999			_c566897 _d566897