| 000 | 01421nam a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20250918233603.0 | ||
| 008 | 140305s2012 si a bi 001 0 eng | ||
| 020 |
_a9789810686185 (pbk.) _cRM427.18 |
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| 020 | _a9810686188 (pbk.) | ||
| 039 | 9 |
_a201504071132 _blatihan _c201408061414 _dlan _c201408061139 _dlan _c201408041146 _dzabidah _y03-05-2014 _zzabidah |
|
| 040 |
_aAU@ _beng _cAU@ _dOCLCO _dYDXCP _dBTCTA _dOCLCF _dUKM |
||
| 090 | _aHD9980.5.L635 2012 tm | ||
| 090 |
_aHD9980.5 _b.L635 2012 |
||
| 100 | 1 | _aWirtz, Jochen. | |
| 245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz, Patricia Chew, Christopher Lovelock. |
| 246 | 3 | 0 | _aServices marketing. |
| 250 | _a2nd ed. | ||
| 260 |
_aSingapore : _bPearson Education South Asia, _c2012. |
||
| 300 |
_a567 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aLovelock, Christopher H. | |
| 700 | 1 | _aChew, Patricia. | |
| 907 |
_a.b15838171 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c9 _n0 _kHD9980.5.L635 2012 tm |
||
| 914 | _avtls003552518 | ||
| 990 | _arab | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2014-05-03 _cm _da _feng _gsi _y0 _z.b15838171 |
||
| 999 |
_c563871 _d563871 |
||