| 000 | 01872nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918233506.0 | ||
| 008 | 140217s2008 enkae b 001 0 eng | ||
| 020 |
_a9780470773147 (cloth) _cHadiah |
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| 020 | _a0470773146 (cloth) | ||
| 039 | 9 |
_a201404140937 _brosli _y02-17-2014 _zrasyilla |
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| 040 |
_aBAKER _dYDXCP _dBWKUK _dBWK _dBWX _dCDX _dHEBIS _dDEBBG _dOCL _dZ@L _dOCLCQ _dDEBSZ _dOCLCQ _dUKMGB _dTULIB _dOCLCF _dOCLCO |
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| 090 | _aHF5415.13.D669 2008 | ||
| 090 |
_aHF5415.13 _b.D669 2008 |
||
| 100 | 1 |
_aDoyle, Peter, _d1943 June 23-2003. |
|
| 245 | 1 | 0 |
_aValue-based marketing : _bmarketing strategies for corporate growth and shareholder value / _cPeter Doyle. |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester, England : _bJohn Wiley & Sons, _c2008. |
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| 300 |
_axii, 367 p. : _bill. (some col.), plans ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aCorporations _xValuation. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016758741&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 907 |
_a.b15826958 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.D669 2008 |
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| 914 | _avtls003551065 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti pengurusan dan ekonomi | ||
| 998 |
_at _b2014-04-02 _cm _da _feng _genk _y0 _z.b15826958 |
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| 999 |
_c562783 _d562783 |
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