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| 005 | 20250918233506.0 | ||
| 008 | 140328s2006 njua f b 001 0 eng d | ||
| 010 | _a2006-295010 | ||
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| 100 | 1 |
_aKumar, V., _d1957- |
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| 245 | 1 | 0 |
_aCustomer relationship management : _ba database approach / _cV. Kumar, Werner J. Reinartz. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2006. |
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| 300 |
_axxiv, 323 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 650 | 0 |
_aCustomer relations _xData processing. |
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| 700 | 1 | _aReinartz, Werner J. | |
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_a.b15826867 _b2019-11-12 _c2019-11-12 |
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_c01 _n0 _kHF5415.5.K863 |
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| 991 | _aFakulti Teknologi dan Sains Maklumat | ||
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_at _b2014-04-02 _cm _da _feng _gnju _y0 _z.b15826867 |
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