000 02770nam a2200349 i 4500
005 20250918232852.0
008 140127s2012 caua b 001 0 eng
020 _a9781118137604 (pbk.)
_cRM87.78
039 9 _a201402180923
_bbaiti
_c201402180922
_dbaiti
_y01-27-2014
_zrahah
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dUKM
090 _aHD62.6.K358
090 _aHD62.6
_b.K358
100 1 _aKanter, Beth,
_d1957-
245 1 0 _aMeasuring the networked nonprofit :
_busing data to change the world /
_cby Beth Kanter and Katie Delahaye Paine ; edited by William T. Paarlberg ; foreword by Laura Arrillaga-Andreessen.
260 _aSan Francisco, California :
_bJossey-Bass, A Wiley Imprint,
_c[2012]
300 _axxviii, 301 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references (page 287) and index.
520 _a'The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media'--
_cProvided by publisher.
650 0 _aNonprofit organizations.
650 0 _aSocial networks.
700 1 _aDelahaye Paine, Katie,
_d1952-
700 1 _aPaarlberg, William T.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1210/2012016809-t.html
907 _a.b15813435
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD62.6.K358
914 _avtls003549589
990 _abaiti
991 _aFakulti Ekonomi & Pengurusan
998 _at
_b2014-01-01
_cm
_da
_feng
_gcau
_y0
_z.b15813435
999 _c561447
_d561447