000 01738nam a2200373 a 4500
005 20250930135025.0
008 131125s2007 enka b 001 0 eng
020 _a9780750667357 (pbk.)
_cRM194.81
020 _a0750667354 (pbk.)
039 9 _a201312181341
_bzaina
_y11-25-2013
_zmazarita
040 _aUKM
_beng
_cUKM
_dBAKER
_dBWKUK
_dYDXCP
_dDLC
_dLVB
_dOCLCG
_dDEBBG
_dOCL
_dUKWOH
_dOCLCQ
_dILU
_dTULIB
_dUKM
090 _aG155.A1S884 2007
090 _aG155.A1
_bS884 2007
100 1 _aSwarbrooke, John.
245 1 0 _aConsumer behaviour in tourism /
_cJohn Swarbrooke and Susan Horner.
250 _a2nd ed.
260 _aAmsterdam :
_bButterworth-Heinemann,
_c2007.
300 _aix, 428 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: 1999.
504 _aIncludes bibliographical references and index.
520 _aProviding an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
650 0 _aConsumer behavior.
650 0 _aTourism.
_961206
700 1 _aHorner, Susan,
_d1956-
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
907 _a.b15776839
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kG155.A1S884 2007
914 _avtls003545527
990 _azsz
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2013-12-11
_cm
_da
_feng
_genk
_y0
_z.b15776839
999 _c557829
_d557829